No one can argue the fact that the trend even for website design is gearing up towards mobile devices. Last year marked the period of highest apps downloaded at 4,000,000 and over half a million smart phones and tablets sold. This is a clear showing of more people being comfortable in using the smaller devices for almost anything they need – making phone calls, texting, browsing, social linking, etc.
Smart phone and iPad sales has outranked the sale of PCs and laptops and the impact on this for all businesses relying on online marketing is that more and more customers will effectively do their searches and purchases using the small devices. And this is not limited to juts the younger populace. The demographics include young and old. What if your website design is not flexible enough to adapt to the smaller environment? You risk losing potential customers. It is a costly risk.
This is why more businesses are investing anew in recreating or re-designing their existing websites to make them more adaptable and optimized for small screen viewing. Web designers turn to CMS (content management system) for their web design requirements. A CMS web design is able to allow a mobile version of the website and at the same time enjoy the following benefits.
- The users or the customers will be able to view your website best if it is optimized for mobile devices with smaller screens. If the website design is restricted from displaying some parts or pages or buttons of the desktop website, the site becomes unusable, unreadable and useless for the users. With open source CMS web design, the available plug-ins allow for the easy optimization of the design to fit the small screen.
- Having a mobile version of the website offers the users a genuinely alternative site with focus on goods and services that are vital and will appeal to the mobile device and tablet users. CMS web design is able to refocus and realign the site for better sales performance.
- Mobile websites are faster and more accessible. This will help you maintain your online visibility if you have a mobile version of your website.
- A research from the US suggests that website visitors, on the average are 51% likely to engage in business with an online retailer if they have a mobile website. Accessibility is a prime factor for this.
Any businessman will agree that with all these advantages, a little investment in re-inventing the site to be accessible and optimized for mobile devices and tablets is more than worthy to make. Fortunately, there are open source CMS which offers a wide array of free plug-ins which are helpful in creating mobile versions quickly and easily.
The most popular open source CMS web design application, WordPress has WordPress Mobile Pack which is a complete tool kit to help create mobile version of your desktop website and blogs. It includes a mobile switcher which allows the selection of themes based on the type of user visiting the site. It comes complete with extra widgets, device adaptation and a mobile administration panel to allow users to write new posts. With WorPress Mobile Pack you are keeping your site up-to-date with the changes in technology and the demands of the customers.
Websites that go mobile will keep their users and customers happy and not giving them reason to go elsewhere.